NewLeadership Game Master Training is coming

Strengthening culture in the age of AI

We help teams connect through play, and teach people leaders and facilitators how to do it too.

Become a Leadership Game Master

Our new training teaches you to run purposeful play with your own team.
Join the waitlist for the founding cohort.

Laura Khalil setting up games for a purposeful play session
Companies we've worked with and stages we've spoken on
Ferndale Pharma Group CDC Guden Gen Con Serious Play Conference DisruptHR

AI changed how we work. It's also changing how teams connect.

Teams are moving faster, meeting less, and leaning on tools more than on each other, which leaves people more disconnected than ever.

And the standard fixes aren't working. Another coffee chat, another happy hour, another icebreaker that everyone dreads.

The problem was never the people. Connection doesn't come from information. It comes from experience.

The human edge

In an AI-powered world, human connection is your competitive edge

As AI takes over the technical work, what sets a team apart are the skills no machine can replicate. None of them are built through another coffee chat. They're built through practice, together.

01Curiosity
06Integrity
02Courage
07Adaptability
03Taste
08Emotional intelligence
04Creativity
09Relationship-building
05Wisdom
10Collaboration
Purposeful play

No team gets good just by talking about the game

We would never prepare a sports team by showing them a PowerPoint. We get them on the field and run drills when the pressure is off, so they're ready when it's on.

Purposeful play is a team's practice field.

Collaborative and cooperative games give people a low-stakes space to practice how they communicate, solve problems, and trust each other. When it matters, they're ready.

Why the table works

Built so everyone can play

A level playing field

Around a game table, titles disappear. The CEO and the intern start on equal footing. What matters is how you think, communicate, and collaborate.

A safe space to try, and try again

In a game, failure is expected and even celebrated. That lets people take risks, speak up, and try new approaches without the fear that follows them back to their desk.

Collaborative, not competitive

Forget winner-takes-all. These games are built on a shared mission where the only way to win is together.

Inclusive by design

Built for the whole team, regardless of personality, neurodiversity, or physical ability. Nobody is sidelined, and every person has an essential role.

Egos stay at the door

Teams can explore better ways of working together without anyone feeling like they're under a microscope.

Zero experience required

If you can talk, you can play. We handle the mechanics so everyone can focus on the story and each other, not the math.
The science

This isn't recess. It's neuroscience.

In the brain, what fires together wires together. A skill practiced once in a workshop fades by Friday, but a skill practiced through play, with real emotion and real stakes, builds new neural pathways, new behaviors, and new ways of showing up for each other.

20%

In one study of 80 teams, just 45 minutes of collaborative gaming made teams about 20% more productive on the task that came next. Teams that only talked it through felt closer, but they performed worse.

"If just 30 people made 2 connections that helped them see a colleague more three dimensionally, that's 60 stitches in the fabric of our company. That's a big deal."
Kirby Moyers, President, Guden
The Team Connection Calculator

What is disconnection costing your team?

Answer three questions and we'll estimate the price tag, using published workplace research.

30
$85,000
How connected does your team feel right now?
Estimated annual cost of disconnection
$206,550
per year in lost productivity for a team of 30
If connection improved for even a quarter of that group$51,638recovered every year

Gallup's workplace research consistently finds that roughly half of employees are not engaged at work, and that disengagement costs an estimated 18% of an employee's annual salary in lost productivity. Your answer about how connected your team feels adjusts the share of your team we assume is affected (30% to 60%, which stays at or below Gallup's published norms).

Cost = team size × affected share × average salary × 18%. The recovery estimate assumes improvement for just one quarter of the affected group, which is intentionally conservative.

These are directional estimates based on published research averages, not a guarantee of results. Every team is different, which is exactly why we start with a conversation.

Two ways to play

Learn to lead it yourself, or bring us to your team

Everything above works whether you're the one running the table or the one booking it.

For leaders, coaches, and facilitators

Become a Leadership Game Master

Learn the QUEST Method and run purposeful play sessions yourself, whether that's with your own team, your clients, or anyone who needs a better way to connect.

The founding cohort is forming now, and the waitlist gets first access.

For companies

We bring the table to you

We design and facilitate every experience around what your team needs, from a one-hour session to a full-day offsite.

  • Purposeful Play Sessions
  • Team Offsites
  • Leadership Retreats
  • Holiday Parties
  • Private Events
  • Conference Activations
Laura Khalil, founder of Once Upon a Roll
Your facilitator

Meet Laura Khalil

Laura Khalil (KUH-lil) will tell you the best team building she's ever seen happened around a table full of dice. She spent 13+ years consulting for Fortune 500 companies like GE, Intel, and Intuit, and has delivered experiences for federal agencies including the CDC. The through line is always the same: people don't connect through information. They connect through experience.

She blends game design, behavioral science, and storytelling into something trust falls and workshops can't deliver, which is lasting change that actually feels good to practice. Now she's training the next wave of leaders, coaches, and facilitators to bring that same experience to their own tables.

Rewiring how teams work together

The world needs more leaders who know how to bring people together. Join the waitlist for the founding cohort of Leadership Game Master Training.

Become a Leadership Game Master